🛠️ BUILD OF THE WEEK

You've been pitching the wrong family offices. I mapped 1,000+ of the right ones.

257 of the offices on this list are still actively buying office. The asset class everyone told you was dead. That's the kind of thing you only see when you stop working the same list as everyone else.

I shared this list on LinkedIn in pieces, first 60 offices, then 200, then 500, then 750. Every time, thousands of comments asking for the full build.

The DMs were the real story. Operator after operator asking the same thing: "How did you find these? I've never heard of a single one."

That's exactly the point. So I kept building. The list is now 1,000+ offices. Here's why it matters.

The mistake almost every GP makes.

When a GP finally goes after family office money, they chase the obvious names: families who made their fortune in real estate. It feels right. It's a trap. Those families are operators themselves. They know every line of your model, they co-invest on their own terms, and they're the single most competitive capital you can raise. You're pitching your edge to the one buyer who has more edge than you.

The families writing the biggest checks made their money somewhere else. And they want real estate exposure without operating it themselves. That's not a niche. That's most of the serious money.

Picture the most reachable version of it. A family sold Hot Pockets to Nestlé for $2.6B. They didn't retire. They spun up real estate offices, one of them out of Newport Beach now running $2B+ in AUM, quietly buying multifamily and industrial across the Sun Belt. There is a named person at that office whose entire job is to look at deals. They have never heard your pitch, they're not being flooded by other syndicators, and they have more dry powder than your last ten LPs combined. That's one office. The list has a thousand more.

The LeafFilter founder exited gutter guards for ~$1.4B and now runs Kaulig Capital, tracking 60+ real estate deals, writing $5M-$50M+ checks, with an open co-invest program for operators. The families behind Uline, Chick-fil-A, Mars, Amway, Little Caesars, and 5-hour Energy are all in here too. Almost none of them are on the lists everyone else is working.

How I built it (and why you could too)

No PitchBook. No Preqin. No $30K data subscription. I started with 60 offices and kept going past 1,000. Claude did the research and enrichment, pulling from SEC filings and each family's recent deal activity, then structured all of it into 22 clean columns per office. The dataset a research analyst would spend a month assembling, built without a single database seat.

That's the real playbook this week. The list is the output. The method is the thing you can steal: point AI at public filings and it'll map any corner of the market you want. Your metro. Your asset class. Your competitor's LP base. You could run a version of this on your own target market this weekend.

By the numbers

What the data turned up across all 1,000+:

The list: 1,000+ family offices actively deploying into U.S. real estate → 22 columns each

Co-invest: among offices that stated a clear yes or no → 91% say yes (350 to 33)

Still buying office: 362 offices list office in their mix → the "dead" asset class, still eating

Where to start: 174 Tier 1 offices with the deepest data, decision makers and direct contacts included → then 515 in Tier 2, the rest in Tier 3

The depth per office: decision makers, LinkedIn profiles, emails, phone numbers, recent deals, check sizes, co-invest preferences

That 91% is the number to sit with. A list of names is noise. A list where 9 out of 10 disclosed offices actively partner with sponsors, with the decision maker's name and a recent deal next to each, is a raise waiting to happen.

📋 WHAT'S IN THE LIST

All 1,000+ offices, tiered so you know exactly where to start. Each row gives you:

• The office and the family behind it, including how they made their money

• The key decision maker, with LinkedIn, email, and phone where available

• Check size and recent 2023-2025 real estate deals

• Co-invest preference and preferred structure, so you know who partners with operators before you reach out

• Asset-class focus and geography, including the 362 offices still buying office

Start with Tier 1. That's 174 offices where I have the decision maker and a direct line. That's your Monday.

How to actually approach them (so this isn't just a download)

The list is worthless if you cold-blast a generic deck to a thousand inboxes. Here's the difference between a name and a check:

1. Match your asset class to theirs first. Every row lists what they actually buy. If they're industrial in the Sun Belt and you've got a Sun Belt industrial deal, you're not pitching, you're solving. Filter before you send.

2. Lead with the co-invest match, not your deal. For the 350 offices marked co-invest friendly, your opener isn't "here's my deal," it's "I saw you co-invest alongside operators on [their asset class], and I run exactly that." You're speaking their structure back to them.

3. Reference a real deal from their row. Every entry has recent 2023-2025 activity. "Congrats on [that acquisition]" in the first line proves you did the work and that you're not a spray-and-pray syndicator. That alone puts you ahead of 95% of the inbound they ignore.

4. Go to the named decision maker, never the generic inbox. The list gives you the person. A note to a name gets read. A note to info@ gets deleted. This is the entire reason the contact columns exist.

The one rule that ties it together: a waitlist of LPs who look like everyone else's LPs is not an edge. A thousand families who write nine-figure checks, say yes to co-invest, made their money outside real estate, and can be reached by name, that's an edge nobody else on your street has.

👉 Get the full list of 1,000+ family offices

Want help turning this into a raise?

The list gets you the names. Landing them is a different problem.

When a family office says "send me the deal," you have a few days to look like a 10-person shop instead of a founder with a spreadsheet. That's the part I help with: how to approach these offices, how to sequence the outreach, and how to set up an investor portal so that when one says yes, you can actually move.

Book a 30-minute call and I'll walk your raise end to end and show you exactly where it's leaking.

Get a free strategy session

The gap between operators who build a pipeline nobody else has and everyone else is widening fast.

Pick the side you want to be on.