🛠️ BUILD OF THE WEEK

RIAs are a $14 trillion channel. Most GPs pitch the ones who can't actually deploy. I mapped 300 that can.

64 of the firms on this list manage more than $10 billion. All 300 allocate to private real estate on purpose. And most of them have never seen your deal, because the average GP is pitching the wrong advisors the wrong way.

I shared this list on LinkedIn, first 170 firms, then the full 300. Every time, the same flood of comments and DMs.

And the same question underneath all of them: "How do I actually get in front of these? Everything I send disappears."

That's the real problem. Here's why it happens, and how to fix it.

Your RIA outreach is dying on contact.

The RIA channel is one of the biggest pools of capital in the country. And it's where most GP outreach goes to die, for two specific reasons.

First, you're pitching a private placement to an advisor who only buys public REITs. Same word, "real estate," completely different buyer. One allocates to your kind of deal. The other will never touch it, and you can't tell which is which from the outside. So GPs spray both and wonder why nothing lands.

Second, even when you find a real allocator, you email info@ when the CIO is right there on LinkedIn. The deal dies in a shared inbox nobody reads.

The fix for both is the same: know, before you send a single email, which firms actually deploy into private real estate, and who the human is that makes the call. That's the entire reason I built this.

Three that make the point:

CAPTRUST manages over $1 trillion and builds custom real estate allocations for clients. Not public REIT exposure. Custom private allocations, per portfolio.

Creative Planning ($217B) buys private real estate funds as part of its alternatives book. Cerity Partners ($120B) uses private real estate specifically as an inflation hedge, on purpose, as stated policy.

These aren't firms you have to convince that real estate belongs in a portfolio. They already believe it. They're allocating right now. Most GPs have simply never gotten in front of them.

How I built it (and why you could too)

No PitchBook. No Preqin. No $30K data subscription. I started with 170 firms and built to 300. Claude did the research and enrichment, pulling straight from SEC ADV filings, each firm's stated alternatives book, and their real estate language, then structured all of it into 14 clean columns per firm. The dataset a research analyst would spend a month assembling, built without a single database seat.

That's the real playbook this week. The list is the output. The method is what you can steal: point AI at public SEC filings and it'll map any channel you want. RIAs in your state. Firms above a certain AUM. Advisors whose ADV specifically names private real estate. You could run a version of this on your own target market this weekend.

By the numbers

What the data turned up across all 300:

The list: 300 RIAs that allocate to private real estate → 14 columns each

Combined firepower: ~$4.8 trillion in AUM → across 41 states

The big allocators: 64 firms manage more than $10B → 13 manage over $100B

Every filing, linked: CRD number and a direct SEC IAPD link on every firm → verify any of it in one click

The depth per firm: regulatory AUM, the alternatives they actually buy, decision makers, client types, LinkedIn, email, phone

The reason the SEC links matter: this isn't a scraped list of guesses. Every firm's allocation behavior is backed by its own regulatory filing, one click away. You're not taking my word that they buy private real estate. They told the SEC they do.

📋 WHAT'S IN THE LIST

All 300 firms, tiered by AUM and allocation depth so you know exactly where to start. Each row gives you:

• The firm and what it actually buys, in its own ADV language

• The key executives, CEO and CIO, with a LinkedIn company page to find them

• Regulatory AUM and client types, so you know check size and who they serve

• CRD number and a direct SEC IAPD link, to verify everything yourself

• HQ state, so you can work your region first

Start at the top of the tiers. The 64 firms over $10B are where the biggest custom allocations live, and every one of them has a named decision maker you can reach.

How to actually approach them (so this isn't just a download)

A list of 300 firms is worthless if you email all of them the same deck. Here's the difference between a name and an allocation:

1. Filter for private allocators before you send anything. Every row has the firm's actual alternatives language from its ADV. If it doesn't name private real estate or private funds, skip it, no matter how big the AUM. A perfect pitch to a public-REIT-only advisor is still a dead pitch.

2. Go to the CIO, not the inbox. The list gives you the executives and a LinkedIn page to find them. A note to the person who owns the allocation gets read. A note to info@ gets filed under never.

3. Speak their stated thesis back to them. Cerity uses real estate as an inflation hedge. If that's their language, your opener leads with inflation-protected cash flow, not your IRR. You're matching their existing mandate, not asking them to invent a new one.

4. Lead with the filing, not the flattery. These are compliance-driven firms. "I saw in your ADV that you allocate to private real estate funds for qualified clients" signals you understand how they operate and that you're not going to create a compliance headache. That sentence alone separates you from 95% of GP inbound.

The one rule that ties it together: a list of LPs who look like everyone else's LPs is not an edge. 300 firms that already allocate to private real estate, backed by their own SEC filings, with the CIO's name attached, that's a channel most of your competition doesn't even know how to work.

👉 Get the full list of 300 RIAs

Want help turning this into a raise?

The list gets you the firms. Getting an RIA to actually allocate is a different problem.

When an advisor says "send me the deal," you have one shot to look like an institutional-grade operation instead of a founder with a spreadsheet. That's the part I help with: how to approach these firms, how to sequence the outreach, and how to set up an investor portal so that when one allocates, you can actually handle the reporting they'll expect.

Book a 30-minute call and I'll walk your raise end to end and show you exactly where it's leaking.

Get a free strategy session

The gap between operators who know how to work this channel and everyone else is widening fast.

Pick the side you want to be on.